How Not to Irritate Your Customers

Summary


As one store after another succumbs to the economic disaster that all our political leaders, economists and bankers predicted (not!!), there are a few things I'd just like to share, that are put up as a means of winning us back as spending customers.

It horrifies me that some retailers in Plymouth don't see the InterWebNet as a competitor, for example. Scary. I must do at least 25 per cent of my shopping these days over t' Internet and at the Business Advice Centre we are meeting more and more people every day who trade significantly online.

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Extract


How Not to Irritate Your Customers

So some simple stuff, often ignored:

1. Don't sell stuff nobody wants. How surprised were you that MFI w...

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