Summary
P ERSONAL recommendation accounts for 90 per cent of business at Aphrodite Brides, so it seems the bridal wear shop in Ivybridge is getting the stock and service spot on. "In the credit crunch, people might cut down on other areas of their wedding, but they still buy the dress they want," said director Stephanie Lomas. The shop has top-of-the-range dresses from Ian Stuart, voted designer of the year four years running. "We've got nearly 30 of his. They start from Pounds 1,000 to Pounds 2,000.
"The next level down is Benjamin Roberts, who won manufacturer of the year, because the dresses are beautiful quality. They are about Pounds 800 to Pounds 1,100." Aphrodite's target market is professionals who know what they want, or "the top end of middle range". At the bottom of the scale, the starting price for more simple looking dresses, which are good for weddings abroad or second weddings, is about Pounds 400.See the full content of this document
Extract
Hitting Target
"We have a sale rail as the stock turns o...
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